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Importance of Effective ORM for Business Growth

10 Jun, 2019
ORM in digital marketing

Effective ORM is one of the digital marketing essentials. A pinch of ORM can add a lot of value to the marketing strategy devised for your business. Leveraging the potential of ORM in digital marketing can help spin the growth wheel of your business forward through the addition of the following:

(1) Customer base

(2) Customer satisfaction rate

(3) Customer retention rate

(4) Return on Investment

(5) Revenue

(6) Profit Margin

(7) Increase in sales

All in all, ORM in digital marketing can affect your business significantly.

Facts prove the impact:

1. At least 88% buyers check online about the product they intend to purchase, says a study published on PYMNTS.

2. According to a recent report published on Search Engine Land, at least 86% of customers ardently believe in shopping from brands having positive online reviews.

3. Online brand reputation management done correctly can improve the ranking of your website for business growth.

But ignoring the importance of ORM can spoil the quality of experience of your customers. This is something that Google takes very seriously. The largest search engine in the world can impose penalties on your website for this.

What makes ORM an essential ingredient of digital marketing strategy?

Educating you in this regard is one of the main objectives of this post. It is actually a medium for brands to watch and improve the performance of the following business pillars:

(1) Improvement in the website’s ranking in SERPs.

(2) Ratings

(3) Search profiles.

(4) Better brand recognition on social media platforms, third-party review website, and blogs.

(5) Better digital visibility.

(6) Opportunity to be the industry leader.

(7) Improved social media presence.

This is one of the key reasons why modern businesses consider effective online brand reputation management services essential for their business.

According to Jenna Seter, Senior Business Analyst & Marketer at Clutch

(1) At least 54% of online marketers’ credit ORM for the growth of their business.

(2) Nearly 42% of brands in the world believe monitoring their online reputation every day.

(3) Minimum 46% of brands check everything being said or posted about their products and services online.

(4) More than 70% of brands believe in in-house ORM services to manage their reputation on the internet.

Therefore, the count of business planning to invest more money and time in ORM services is only going up.

But how does ORM helps businesses grow without hassles?

This is the most important thing you should know about this essential ingredient of digital marketing strategy you devise for your business. Let’s understand it below:

1. It helps your brand get rid of negative reviews from search engines, social media platforms, review websites and blogs.

2. Companies delivering the best ORM services in India could be the right for you to help you get rid of the negative reviews through new or fresh content. The purpose of posting fresh content online is to push all sorts of unwanted or negative content about your brand down significantly in search engine result pages.

3. Strong presence in search engine result pages and social platforms is a good thing for your brand. Appropriate and timely reply to the comments/content posted by users is equally important for great brand reputation online. It is mainly because someone might be talking about your brand online.

Essentials of effective ORM:

Reputed companies delivering the best ORM services in India advise you to know about a couple of fundamentals related to this ingredient of digital marketing. Here is the list for you:

(1) Effective campaign planning.

(2) Controlled digital presence on every platform.

(3) Keep eyes on everything being said or written about your brand, product, and services.

(4) Encourage happy customers to share their positive experience in written form.

Your next step should be the perfect execution of these suggestions. Absolutely flawless execution of these suggestions will take the quality and output of your ORM campaign for business growth to a whole new level. In case you cannot do it on your own, hiring companies delivering the best ORM services in India could also be a great option.

But what if you plan to do it on your own?

Online reputation management is a time-consuming process. You will need to have a lot of patience for this. Reputed organizations like Adobe and Oracle offer you some of the best software to help you manage the reputation of your brand online. Here is the list for you.

(1) Adobe Experience Manager

(2) Adobe Campaign

(3) Adobe Audience Manager

(4) Oracle Social Listening

Reputed companies delivering the best online reputation management services in India advise you to learn about these tools and use them as per your business needs.

Removal on the dependency of your understanding of these tools is advised. Meaning, learning, and execution of some more tips for productive ORM are also advised.

Some tips for productive ORM:

1. Focus on community-driven content in the form of positive reviews/testimonials and media coverage can help your brand grow.

2. Proactive startups should focus on the execution of their online reputation management before their launch as a brand.

3. Again, negative reviews do not end your business game. Instead, you can counter them with positive reviews can help you establish your brand. Therefore, request your happy customers to post their positive experience with your brand in the form of words or videos.

4. You can also think about seeking the help of the companies delivering the best online reputation management services in India for this purpose.

5. Leverage the potential offered by social media platforms in this process.

6. Learn the steps required to initiate your online reputation management campaign flawlessly.

All in all, ORM should be an essential ingredient of your digital marketing strategy devised for business growth. You need to feed your brain with this essential truth. Flawless execution of your online reputation management campaign helps your business climb the ladder called success. This is exactly what we serve businesses with nothing only the best online reputation management services in India for.

Cool down! Take your time for taking the right decision!  We could be the right hand you need to count on.

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