May 16th, 2019
5 Tips to Market your ICO & Meet Fundraising Targets
Cryptocurrency has become the talk of the town and is getting increasingly popular among startups and fortune 500 companies. More and more blockchain-based companies dream to have an easy fundraising process to bring their own cryptocurrency into the markets. This led to the introduction of ICO or Initial Coin Offerings.
By giving a clear vision to the future of fundraising, ICO became quite popular among the startups engaged in building cryptocurrency.
Though ICO has been in the world of cryptocurrency for a while now, it seems to become more prevalent after the popularity of Bitcoin! But like other crowdfunding projects, it is hard to market an ICO.
More and more startups are now exploring the applications and implementing the cryptocurrencies, having a proper marketing plan is a need of the hour.
There are many top notch ICO marketing services being provided by the experts and they consider a few things, which give successful outcomes of their projects.
Here, in this blog post, we are going to share the top 5 tips listed by our experts to successfully market your ICO, which in turn will help to meet your fundraising targets. Let’s discuss these tips further in detail one by one.
- Research Well to Figure Out Your Market
First of all, before conducting a research on your audience, figure out if ICO is suitable for your business or not as it is not the best fit for every industry.
Many cryptocurrency enthusiasts believe that this technology is suitable for all major industries but the fact is, you need to consider if your business model has a room for the integration of digital tokens or not.
You must check if cryptocurrency is adding value to the product or service offered by you or not. Once you are confident that it is the best fit for your business, start the research on your target audience. You can take help of ICO marketing agency India to accomplish this task well.
- Collect Customer Data
Now, once you know your target audience, start collecting the customer’s data. This will help a lot in optimizing your marketing efforts.
Your aim should be to keep your project in the minds of your leads. To achieve it well, you must ensure that your retargeting, advertisement, social media marketing, email marketing, or other systems are ready to face the upcoming challenges.
- Build an engaged community
The more active and engaged your community is, the more leads will come your way. You just need to figure out the best platform to build up your community. Some of the best platforms are Reddit, Twitter, Medium, WhatsApp, and other social networks.
Just aim to keep the interaction with your audience on a daily basis and provide them information regarding the company’s processes, new products, or services. Don’t forget to answer any questions asked by them. As you spread the word about your ICO, it will help in building up the trust among investors.
- Use only the best marketing material
According to Kevin Murcko, CEO of CoinMetro, “From your website to your white paper and to any email you’re sending to your audience, even the smallest typo could ring alarm bells in the minds of your leads.”
So, make sure you are using the right material for your marketing efforts. Marketing martial which is dedicatedly constructed by a passionate team receives more rewards than those put together in a hurry. So, take your time and create marketing material that differentiates you from the teeming competition. Hire ICO marketer India to help you in preparing the best marketing material.
- Calculate all the outcomes and constantly change
Clearly examine the result of your marketing efforts using analytical tools widely available to fulfill the purpose. Make sure that your KPI’s are well-defined and notice how your ICO’s are progressing. If the outcomes are not as per the desired one then make changes in your marketing strategy. Don’t just throw the content and organize a number of events but focus on sharing the valuable marketing material as well. Determine the advantageous aspects of your ICO and bring them in front of your audience.
If you still have any queries or any other tips that we forgot to mention, feel free to get in touch with us. Hopefully, the tips shared above would help you in your future marketing efforts. If you are seeking the best blockchain software development services, contact our blockchain experts who are always happy to help. Best of luck!