Simply put, App marketing means the art of advertising and selling your apps to people and companies. Typically, it may seem similar to the marketing done for other products, but app marketing tends to be trickier than any other form of marketing. It not only aims at attracting new people to your apps, but also aims to draw more revenue and engagement from the people who already use these apps. Here are some tips as to how you can develop an effective app marketing strategy:
- App Store Optimization
The most important task of marketing is identifying and reaching the target audience. Create an app store listing which will make your app accessible to people. After this, take screenshots, user rating display, features, etc. so that people can know all about your app. Try to get reviews from people and display all the positive ones.
- Create a viral loop
App store optimization alone is not sufficient. So, what if your users start advertising for the app? This is what happens in a viral loop. In a viral loop, one individual downloads the app and invites a next set of users to it. As a result, this goes on and more and more users are invited to use the app.
- Localize your apps
This simply means targeting the app store in different languages so that it can reach audience globally. Localizing your app typically means adapting it to a particular country and its language. This helps in internationalizing your apps.
- Direct mail
By means of direct mailing, you can send your newsletter and inform people about your app. It has been a very popular way of attracting traffic and converting leads to users.
- Marketing through social networking sites
If you need to gather more users, one of the most effective ways is marketing on social networking sites like facebook, twitter, etc. This can work best if you are trying to reach the younger generation. Post the URL of your app and its information along with some images and quirky text.
These are some of the most effective strategies you can make use of to promote your app. Make use you follow each carefully, they are sure to work for you.