Online shopping is growing very fast, as maximum of consumers have faith in e-commerce stores that they will get a better deal online, than they will be in physical stores. Keeping in mind this can make it a challenge to maintain an online e-commerce business, it doesn't need to be overpowering. Are you running an e-commerce store? Are you looking for other even better ideas that will often have a bigger impact?  There are many ideas to improve upon your strategies to bring more exposure and, more importantly, more conversions, for your brand. Check out these suggestions to increase your e-commerce sales and traffic.

Social Media is an Advantage

Social media is exploding, so why not take advantage of social media platforms to improve the conversion rate and traffic of your e-commerce store. Being a store owner you should be active on all major social media platforms like Facebook, Twitter, Google plus, Pinterest, Instagram and etc. Keep posting updates about your store like what is new, offers you are giving and products on social media daily.

You can also add login with social media accounts on your store. It will help users to log in your store with their existing social media accounts such as Facebook, Twitter, Google, Pinterest and others. It will reduce all the hurdles that a user faces during the sign up process and simplify the login process for customers.

 

Provide Multiple Payment Options

Shoppers are becoming more and more savvy and they want a user-friendly experience. As much as possible, include a variety of payment options for your customers. Make sure your customers can check out with Paypal and credit card as well as any other options that may be more convenient for some customers.

 

Simplify the Checkout Process

People appreciate simplicity and ease when conducting transactions online. Optimizing checkout for convenience is critical to reaching a high conversion rate. Consider using things like one page checkout and other extensions or modules that might make it easier for your customers to check out on your store.