The year 2020 hasn’t been what we all expected. People lost jobs, loved ones, and even their well-established enterprises. It’s because of the COVID-19 pandemic. It affected businesses at each level, from communication to the distribution of products and services.

But there is always a silver lining in every cloud. In this case, it is an e-commerce industry. With brick-and-mortar stores closed, most consumers changed their shopping behavior by choosing online solutions. Businesses started investing in e-commerce channels to meet customers’ changing needs. It also helped them survive during the pandemic.

Well, this surge in the demand for online solutions will continue to increase. Even prescribed eyeglasses are readily available online because consumers are looking for the same. If you are currently searching for "how to set up an eyeglasses e-store," first, you need to know e-commerce trends in 2021. By practicing these trends in your optical e-commerce store, you can improve conversions and sales. Let us get started.

  • Improving online purchase paths - When it comes to e-commerce, it is a highly-competitive space. Today, online purchase is not an alternative or a secondary option. It is the need. Therefore, to ensure your business stands out, you need to offer more than just lucrative products and services.

It means you should focus on customization, fast site speed loading, easy returns, and exchanges, keep up with their needs, robust search, and non-monetary rewards.

  • Offering in-store experiences online - Just having a feature-rich and user-friendly website will not do any good. You need to provide your customers a real-time shopping experience. Thanks to innovative technologies, there are ways to bridge the gap between in-person and digital shopping experiences.

Augmented and Virtual Reality is one way to do so. Apart from this, there are WooCommerce plugins like Virtual Try-on. With this, you can help your prospective customer try the eyeglasses before making a purchase.

  • Integrating personalization and loyalty offers - Over the last years, there has been an increase in personalization and loyalty programs on omni-channel marketing. It will continue to expand beyond 2021. If you integrate this in your optical e-store, you can collect data from cross-channel while offering buyers to buy products more conveniently and frequently.

In addition to this, leverage loyalty offers to appreciate your customers’ purchases from your store. You can do this by sending a thank you text or email immediately after the purchase. It also helps you build a deeper relationship with customers.

  • Leveraging social media platforms - When we talk about digital retail, it has a presence on every platform and channel. If you want your online eyewear store successful, you need to sell products across all channels. Also, connect with your prospective customers through the platform they use the most, such as social media.

These are the latest e-commerce trends you may expect in 2021 and beyond. However, there are many trends and technologies. If you are wondering how to start an eyeglasses business, hire an experienced website development company.

If you are searching for a reliable company that offers e-commerce development services, get in touch with SoftProdigy. We house a team of experts with the necessary experience, expertise, and in-depth knowledge.

Summary - The pandemic has turned the shift from brick-and-mortar store shopping to online purchases. As a result, e-commerce has become extremely competitive. If you want to stay ahead with your eyeglass store, you must follow the latest market trends and ensure fulfillment. To know e-commerce trends, here is a must-read post.