Recommendation, today, is the driving factor for most e-commerce platforms. It helps to predict what a user may like or dislike. The proper implementation can make online retailers earn huge sales. The prevalent engines just make wild guesses regarding what the shopper is looking for, without any information from him.
Shopping Quizzes has made ‘recommendation engine’ that asks for inputs from the shoppers and depending on those inputs present the most suitable options in front of him to choose from.
A brief look at its working:
Shopping quizzes are made after analyzing the product categories. Customized quizzes as per specific categories are made. The questions are specific for each category, for instance if you have to buy women sandals.
The first question be “Flat or heel?” For instance if you selected “Heel”, the next question will ask for more specification such as “Classic high-heel or wedge”. If you select “Classic high-heel”, the next question is “How high do you want your heel” with two options “Up to 3-1/2 Inches” or “3-3/4 inches”. If you click “Up to 3-1/2 Inches” the result will club all the three requirements and will show “High-heel sandals, up to 3-1/2 inches”.
It seems quite simple. But the makers claim that it has many significant benefits along with this. Due to the specific nature of questions, a simple four question-quiz can replace more than 90 percent of the unnecessary products appearance in the search. Thus giving shopper a faster and convenient way to reach up to the needed product.
Is it worth for you?
As per an A/B test conducted it’s found that use of quiz by shoppers generated 22 percent more sales than the shoppers who did not get to go through quiz. Thus, it does increase the sales.
Quizzes are not new, but Shopping Quizzes stand out by being shopper oriented. The makers charge extremely high amount ranging from $999 per quiz a month to $2,999 for four quizzes per month.
It is not a very economical idea for small scale store owners, but if you own a large e-commerce business, then this is surely going to help you organize your inventory and capture more customers.