With advancements in technology, users are beginning to demand more enriching and seamless experiences when it comes to web and mobile applications. Websites that are drab and mechanical no longer find favour with users. Therefore, developers are looking for ways to develop more attractive and responsive applications, considering the trends in the market.
What is MERN Stack?
It is an open source full stack development framework i.e. it provides entire front-end to back-end development components. While MongoDB, Express JS and Node JS are the common components (between MEAN and MERN); Angular JS is replaced by React JS in MERN.
Each of the four powerful technologies provides an end-to-end framework for the developers to work in, and each of these technologies play a big part in the development of successful web applications. Development with MERN stack provides ample design opportunities that help make the final product look good. Color is a very important aspect of website design and serves important functions of attracting an audience and keeping them interested.
Designing the Website
Websites need to be designed keeping the target audience in mind. Design is not just limited to putting together images and using bright colors to make the page look pretty. It goes beyond aesthetics and includes functional elements that make the website work better and cater to every customer requirement.
The design and color scheme of a website needs to be chosen with great care. When it comes to choosing a color scheme for any website, some people are under the impression that it is as simple as picking their favourite colors. However, there is so much more colors can do for a website than make it look good. While this may seem like a convoluted process that requires countless trials and errors, in reality the developer simply needs to follow some important tips.
There are three main colors that need to be chosen when creating a website:
- A dominant color (the brand color)
- 1–2 accent colors for creating a color scheme
- Background color
Choosing the Dominant Color
A dominant color is the same as the brand color. This color evokes an emotional connection from the audience upon one glance at the website, as it also represents the brand’s identity. If the business owner is getting the logo designed for a brand, he must incorporate the dominant color into it.
Each color has a distinct characteristic and personality and attracts certain types of customers.
Green represents wealth, health, peace, and nature.
Yellow represents youthfulness, optimism, and cheerfulness.
Orange represents friendliness, enthusiasm, and creativity.
Red represents passion, energy, urgency, vibrancy, and danger.
Pink represents feminine, sweetness, innocence, fertility, and romance.
Purple represents royalty, wealth, success, and wisdom.
Blue represents trust, security, stability, peace, and calmness.
Gray represents neutral, simplicity, calmness, futuristic, and logic.
Black represents power, luxury, sophistication, and elegance.
Based on the target audience, a brand can select its dominant colors and place them in their website in such a manner that it stands out.
Choosing the Accent Color
Having a single color on the website can make it look very dull and boring. This is why it is necessary to introduce an accent color on the website so as to make it look more appealing. Accent colors can be used to emphasize the second most important information of the website such as quotes, subtitles, or buttons.
Picking an accent color is the tricky part as this color must match and complement the dominant color. There are various color matching tools available that can help website developers pick the right color.
Choosing the Website Background Color
The color that the website owner chooses to use as the background color of their website during the web design phase should make the audience feel relaxed and comfortable while visiting the website. The color picked should not be too monotonous or too bright as that can make it visually irritating. The choice of background color of the website depends on the type of the website.
Type 1: Content Intensive Websites and e-commerce Websites
This kind of websites is designed to promote ideas or products. Therefore, the ideal background colors for this type of website should be white or light so that the audience can pay full attention to the ideas or products that are being promoted.
Type 2: Corporate or Business Website
A corporate or business website can be made to either promote a brand or promote a service. If the brand is being promoted through the website, some variation of the brand color itself should be used as the background color. This will help the audience relate the content on the website with the brand. In case the dominant color of the brand is too bold, a lighter version of it can be used as the background color.
If the website is being built to promote a service provided by the brand, a lighter color like white or a neutral palette must be used so that the website is able to draw the audience’s attention to the content.
Type 3: Stylish Websites that are Graphics Intensive
For this type of websites, there is no limitation on the colors that can be used for the background. The background should be artistic and reflect the ideas of the business. However, it is important to keep in mind that important information and images should have a background that accents them and makes them more accessible.
A brand need not hire a renowned artist to choose a workable website color scheme. It is all about understanding the psychology behind the colors and the emotions that various colors conjure up. A good color scheme will help a brand make a better emotional connection with its visitors, reduce the bounce rate, improve time spent on the website, and produce a higher conversion rate in the long run.