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Regulating the Sell-Buy Process

23 Aug, 2015

Have you ever realized who is responsible for the sales process? It is the customer. But there are six steps that help in emerging the sales and salesperson get a powerful foothold in today’s world and create a long-term relationship. If you feel you have a capable salesperson who knows how to control the way customers buy, well you should think twice. The old proverb that “people love to buy but hate to be sold” has now converted to “people know how to buy, and won’t be sold to.” But your salesperson isn’t responsible for this issue. If your salesperson peeps into the details of the modern buying process, he can easily understand the buying criteria of the customers and inevitably boost their sales.

Insightful Customer

New technology has drastically changed the buying process. A report explored that customers find merchants even before the merchants find customers. With the help of company’s websites and various consulting services, customers now have many resources from which they identify and select vendors without even contacting or letting them know the same.

The selling and buying process has changed immensely over years. In the past, there was interaction only between the buyer and seller. Salesperson have identified customer needs and propose solutions accordingly. Today the buyer is responsible for the sales process and its direction.

Customers don’t move blindly. They collect data from technology consulting services regarding the solutions as well as their options available and reach up to the potential providers. They choose the providers they have considered and use all the knowledge they gathered for refining their needs.

In this case, how will a salesperson figure out what is going on? A successful salesperson will identify and adapt the sale purchase process and understands how the customers buy.

Following are two key steps regarding the sales process:

• Build reliability

Outstanding salesperson of the software consulting services organize themselves as a trusted informational source as well as a trustworthy advisory even before the customer has started buying products or is ready to do so. The salesperson shouldn’t wait that the customer will approach else the process won’t be smooth.

• Enhance relationship

Obtaining a new customer is a challenging task and it is even more difficult than reselling to an existing customer. A survey found out that salesperson are unable to resell to the existing customers whereas knowledgeable salesperson will always help the customer to monitor their purchase and inform them regarding any risk.

Engaging with the customers during the process helps to develop trust and build strong and everlasting relationships. Further, salesperson turns out to be an expert in the business and a brilliant problem solver. This gradually established the sales organization to completely focus on the respective customers.

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