The notion that 2015 is ‘the year of the mobile’ is absolutely true. Till some time ago, businesses assumed that the predictions around how we will interact with out mobile devices were overplayed and would take years to transcend into the real world. The recent developments in the field of mobile market has proved that the above statement has more truth in it. Mobile usage worldwide crossed 25% in 2014. Another 1 billion people are expected to join the growing numbers and connect to the web through a mobile device. Mobile has opened up new opportunities and challenges for businesses.
1. Mobile Security
There have been some major high profile hacks this year which have put the credibility of mobile to question. Businesses need to put additional effort towards tightening up the security around cloud based services.
2. Connecting Your World With Mobile
The subject of ‘Internet of Things’ is heating up and mobile devices are predicted to play a vital role in the lives of people. The use of mobile is not going to be just limited to small activities like turning the thermostat on before you reach home, but predicted to become an integral part of the day to day lives of people.
3. Wearables to Take-off
Health and fitness industry is banking on this technology to provide better services to its audience.
4. Mobile Payments Begin to Gain Some Traction
Online stores and online shopping has caught on the trend and mobile payment through digital wallet has received a boost this year. Advertising your inventory on an online store can provide an easy way to shop to your customers. Direct marketing can help you sell your products in a quick fashion.
5. Omni-channel Marketing
The use of proximity technology is prompting mobile marketing campaigns to become even more intimate and personalized than before. A marketer can now follow potential customers around the world and get better and more accurate data about purchasing habits of the target audience. Marketers can understand and interact with their key audiences in real time and in a way never seen before.
Sites that are not optimized for mobile will be at a loss this year as more and more people are relying on their mobile devices to browse the internet, shop, and make purchases. A marketing strategy optimized for the mobile audience is the need of the hour today.