June 12th, 2019
How to Setup an Eyewear Lens Store and Prescription Glasses Business Online?
With the increased dependency on electronic gadgets, more and more people seek corrective glasses. As a result, this industry is expected to grow over the next few years. Just a couple of years ago, this market generated over $95 billion in America alone! That’s a lot of cash. There has never been a better time to open a prescription glasses online store and turn it into a lucrative business. As this business is not going to low down and the eyewear market is expected to experience more growth.
If you want to set your feet in eyewear lens and prescription glasses business, you must proceed by taking the following points into consideration.
Setup a Successful Business Plan
If you fail to plan you are actually planning to fail. A business plan offers a roadmap to increased revenue. So, you must prepare a plan that includes the type of prescription glasses business you are going to run, the market you are going to target, finances you would require to set up the business and overall overhead expected. Crafting a business plan let you set your goals and key performance indicators that in turn help you measure the profits or loss experienced by your business once it gets off the ground.
Don’t Forget Licensing for Your Eyewear Store
Whether you are setting up the eyewear lens store locally or online, you must check your state and local business licensing requirements. There are some legal requirements necessary to start any business based on the location, activities and government rules. Don’t forget to check them out and make sure that you comply with the law.
Set up an Online Store With Prescription Eye Glasses Configurator Extension
Setting up an online store is less expensive than setting up a local store as it is difficult to find a visible, accessible and reasonable location. For an online store, you just need to choose a development platform, hire an expert and plan out the functionality of your online store. Keep in mind that better exposed your online shop is, the less you’ll have to invest in marketing.
You can accomplish this by getting your online store built using Magento 2 development platform, as this platform allows you to easily change the features and functionalities of Magento e-commerce stores according to the requirements.
In order to attract more customers, take the following three practices into consideration:
Install extensions to reap uncountable benefits
There are multiple benefits of installing extensions and integrating with your online store that are mostly overlooked. Some of these benefits include keeping inventory blues at bay, enhancing backend efficiency, managing on-time delivery & tracking, reaching to a wider audience, saving on development costs, etc. One such extension is Magento 2 Prescription Eye Glasses Configurator extension.
You can check about this extension online.
Make efforts for attracting customers
As the competition is high in prescription eyeglasses business, your competitors are already running a well-established business with a huge client base. In order to make your place in this competition, you need to put hard efforts for engaging the audience and converting them into your customers. The best way to attract more customers is by running an online promotion of your business.
But make sure your online store is feature-filled to retain audience attracted by your marketing efforts. To do so, try enhancing your customer’s experience by installing Magento 2 Prescription Eye Contact Lens Configurator extension. This extension improves the functionality of your online store and lets users choose lens type, lens option, prescription details, and do a lot more easily.
Find and use reliable suppliers
Once you have finalized what sort of designer frames are you going to sell on your online store, search for reliable suppliers for the same? If you source high-quality suppliers, you will be saved from a lot of headaches further down the line. Make sure you develop a close relationship with your suppliers. This will help to bring more flexibility and greater growth potential. If your online store offers quicker delivery to your customers you will retain them forever, so choose the suppliers wisely. The suppliers must do high-caliber work and likes the concept of your business too.
Our top recommendations for new store owners
As there is so much competition in the online market, figure out the best possible ways to stand out from the crowd. Few of them we have shared in this blog post, rest you will come across when you step into this business. Prioritize building a feature-filled online store to enhance your customer’s experience and make sure to have an honest commitment with them. If the idea of installing a Magento 2 contact lens prescription configurator extension interests you, then get in touch with the expert team of SoftProdigy. They will guide you well how this extension will make a difference in setting up a prescription glasses business online.