WordPress started out as a blogging platform, and in less than two decades of its existence, has evolved into a powerful, robust CMS capable of handling even the largest enterprise websites.
Ever since its inception, WordPress development companiesin India have been playing a significant role in helping businesses and bloggers put their best foot forward online by providing an array of fascinating features and functionalities. These features and functionalities have not only provided a great visual appeal, easy navigation, and customer engagement to businesses, but also enabled a perfect platform to run any business online. Additionally, WordPress website development companies provides a host of tools that provide the ability to monitor the success of every marketing campaign deployed for the blog. This feature especially helps business owners to launch campaigns that convert prospective buyers into loyal customers. The tools to gauge marketing success have been instrumental in helping businesses achieve their long term business goals.
Identifying a Goal
Having a clear definition of success helps a business have a clear direction and end result to strive towards. Without defined goals, you are extremely limited with your analysis, regardless of the metrics that you use. You cannot measure the success achieved but only estimate whether the campaign is giving positive or negative results.This method is too vague and is of little to no helpwhen it comes to digital marketing.
In order to guarantee success, you must have SMART goals, i.e.:
A – Achievable
T – Time-bound
Give yourself a definite time frame to achieve these goals. This will help create a sense of urgency with your targets, and help you and your team drive towards them at a collected speed.
It is important to set measurable goals so that the resultant figures and stats give a clear picture of the progress. For instance, rather than simply aiming to increase new visitors to your website, set a target like 10,000 new visitors in a month. This serves as a checkpoint to understand whether your campaigns are getting desired results.
The Metrics to Look Out for Digital Marketing with WordPress
There are a large number of metrics that can be used to track success, but whether or not all or any of them are relevant depends on the type of business and the specific goals. The following are the most effective metrics that serve as a perfect starting point for most KPIs.
1. Traffic and Source
One of the most important metrics that should be considered is the overall website traffic. The company website is a crucial aspect of your business or brand. It is as good as your label and most often is the first point of contact for many of your potential customers or clients.For this reason, the majority of the digital marketing efforts should be concentrated on driving volumes of traffic to the WordPress site.
It is also essential to continuously track the amount and quality of traffic to your website. If the digital marketing strategy is working out, a good way to check that would be to see a steady growth of traffic. However, if the traffic is declining despite steady marketing efforts, it is a good practice to double check and revise the strategy.
Tracking where your traffic is coming from is another vital point. The root of incoming traffic provides an insight into how your strategy is impacting your audience. It can help differentiate between the winning sources of traffic and the dead areas where you do not need to make paid marketing efforts. It also provides a fair idea about where to spend time creating content.
The next metric that should be tracked is the type of visitors that you are attracting on your WordPress site – also whether the visitors are new or returning visitors.Multiple visits from the same visitors can confirm that you are providing valuable information to people, and they are compelled to keep coming back.New visitors is another factor that indicates that your digital marketing strategies are working out.
Every time you release new content (like blogs), review your new vs. returning visitors metric just to check how well it is doing. Depending on your marketing goals and type of company, one factor may be of more importance as compared to the other.
3. Most Visited Page
If your goal is to figure out which pages your visitors find the most valuable, this metric proves most useful. It also offers essential points on the pages that you need to improve, as well as the pages which are already performing well. Google Analytics allows you to check out the behaviour flow to analyse where the visitors to a site are going.
4. Bounce Rate
The bounce rate is the term given to users that leave your website after only viewing one page. They could have lost interest because of slow page load, an error page getting loaded, or not finding compelling content on the page.
It is one of the best metrics to track as it can provide useful information on how successful or fast your site is. You should aim to get the bounce rate to fall as low as possible.One of the ways that work best to combat a user’s tendency to bounce off a particular page is by quickly redirecting him to the specific page that they need to get to straightaway. Adding a call to action button does the trick.
5. Conversion Rate
You can even track the number of conversions that are made on your site. This describes the visitors that turned into a download, lead entry, sale, or subscriber. Even the number of visitors who reach your social pages is a clear indicator of the conversion.
Other metrics play an important part in achieving this result as well and need to be focused on through the medium of your digital marketing campaigns as well. The click-through rate is essential to track as it clearly indicates how well the marketing campaign is doing.
Keeping a close eye on your website’s important metrics is absolutely necessary, especially if you’re introducing a new digital marketing strategy to your WordPress site. Defining the goals and setting realistic expectations can go a long way in helping your website perform well and achieve the desired results. Digital marketing can be a slow process, but when you see a steady incline by incorporating the above metrices, you get an in-depth summary of how well your campaign is performing and where you need to make necessary changes in order to ensure you’re moving in the right direction.