If a business isn’t advertising on Facebook, it is seriously missing out on a gold mine of traffic. As the largest social media platform with more than 2 billion users, Facebook ads consultants warn that it would be a wasted opportunity to not advertise to such a wide audience. However, just putting a few ads out there does not imply that the marketing efforts are going well. Facebook ads are exceedingly common, which can make it hard to create ones that actually get users’ attention.
Creating engaging Facebook ads requires some know-how, and can be easily handled by a Facebook advertising expert or a Facebook marketing company. It is better to hire Facebook marketing consultants over wasting time and money by running ads that do not achieve anything.
The following tips have been collated to help you understand the intricacies involved in creating engaging Facebook ads that users will actually want to see.
1. Target Better
Part of what makes advertising on Facebook so popular for businesses is the platform’s ability to target the right audience. The perfect ad can only be called perfect if it is in front of the right people, and better audience targeting is the way to make it happen. For a successful Facebook ad campaign, you need to get better at targeting and understanding your audience.
Facebook collects riches from its users that shed light on their buying patterns and interest.This is something that digital marketers should use to their advantage. There are many demographics to look into when it comes to targeting Facebook ads, such as age, location, and what users prefer. You can also target users who are already aware of your brand, such as those on your email list, people who have already made purchases, or individuals who have simply visited your website.
2. Create Quality Content
An ad that is blatantly selling a product does not find favour with the audience any more. The best Facebook marketing companies stand by the idea of introducing products in a subtle manner through informative and interesting content. No one wants to feel like they’re being sold to, no matter how great the product or service is. The only way of making a Facebook ad engaging is to create great content to accompany it.
Create content around your ad that people will want to see by providing them with something entertaining or informative, and not simply advertising jargon. People are savvier on social media than you might expect, so they can quickly spot an ad and might scroll right past it. The best Facebook marketing consultants create ads that fit in with a user’s feed.
3. Create Video Content
Facebook ads in the form of short video content are extremely effective. There are a lot of great ways to make engaging Facebook ads, but a few are as impactful as a great video. Videos can be incredibly engaging, and offer an easy way to introduce a product or service.
Videos have proven to be an extremely popular form of content consumed by users. Whether the users are on a desktop or looking at their feed on a mobile device, a video has a good chance of catching their eye and making them stop scrolling for a moment. Millions of hours of videos are watched online every day. Posting a video on Facebook is also ideal because it allows you to give the same information as any other post, but it’s much easier for users to notice it as they scroll when compared to image or text content.
4. Make a Clear Offer
You must create an engaging ad that can get someone’s attention and keep it, but you also must focus equally on subtly informing them about how your business can benefit them. Once you’ve pulled them in with your ad, you need to keep them interested.
An engaging ad isn’t going to get you very far if people don’t know what they’re supposed to do next and keep scrolling instead of taking action. You must have a clear goal in putting your ad out there – and make it simple to follow. Since you have something valuable to offer them, whatever it may be, make sure they know about it. Don’t be so caught up in creating a post that’s entertaining and engaging that you forget about its actual purpose.
5. Test Your Ad Before Launching the Ad Campaign
Advertising on Facebook can be quite a challenge, which is why hiring an experienced Facebook advertising expert is a good idea. However, if you want to do it on your own, you need a lot of practice in order to finally nail the tact of impressing an audience. With every success or failure, you must tweak your ad to make it even better. Follow the best advertising practices laid out by Facebook and constantly work on improving your ad.
Fortunately, tweaking your ads to see what works and what doesn’t isn’t as much as a guessing game as it might seem. A/B testing provides an opportunity to compare the performance of two ads to see which one is the most effective. Being successful is all about adapting as you go, so you need to keep testing to get the best results.
Getting your Facebook advertising right can be a serious challenge, especially when you are just starting out and there are so many ways to make mistakes. The benefit of Facebook ads is that, by this point, they are a tried-and-true method of making conversions online. Facebook marketing arms you with plethora of information and tools to create better ads and target users in a more concentrated manner. Following the tips above will set you down on the path of winning the Facebook game.