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How LinkedIn Ads Help in Increasing ROI of Businesses?

04 Feb, 2016
Increase Business ROI with Linkedin Ads

What’s the pulse of businesses now-a-days? It’s the reach and visibility.

And when it comes to extend the reach and visibility of your business, LinkedIn is one of the most preferred choices. LinkedIn has more than 347 million users across more than 200 countries and territories worldwide. Well, the Forbes research shows that LinkedIn is the world’s largest online database of active professionals working across all sorts of industries, making it a premier advertising hub for different brands. LinkedIn generates the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher than both Twitter (.69%) and Facebook (.77%).

If you’re not driving revenue using LinkedIn, you are likely missing out on some valuable opportunities. Two new users join LinkedIn every second and most of the key decision makers that your marketing team is looking to reach are present on LinkedIn. And this is how posting ads via this platform can help increasing the return of investment (ROI) of businesses. Scroll down as we’re sharing quick ways to ensure positive ROI for your business.

Target the right potential leads

If you’re not targeting the right prospects for your business, chances are you won’t receive a great return! If your persona research is solid and you understand the demographics likely to purchase your services, there’s no reason you can’t identify and build relationships with them on LinkedIn. The normal buying behavior suggest that almost 50% of network members purchase products and services from companies they engage with.

Create the best LinkedIn Page on the Planet!

Your prospects are going to be judge your brand based on its LinkedIn presence. A great LinkedIn page can generate leads as well as build credibility for your business, while an incomplete page can make your business seem irrelevant.


Reach new audience with LinkedIn ads

According to KissMetrics, LinkedIn ads offer an average click-through rate (CTR) of 0.025%. You can significantly increase your CTR with highly targeted ads. LinkedIn ads gives you the flexibility to target ads based on job title, LinkedIn group membership, industry, company size and more.

Market your content strategically

Act like a content strategist! Almost all marketing content should be socialized and LinkedIn is a fantastic way to share. In fact, some of your content can bring significantly more traction in LinkedIn than other social channels.

Launch and monitor Test Ads

The network average CTR is 0.025 % and if your ads aren’t hitting this mark, they will always have trouble gaining traction and traffic. You should monitor your ads. Pause underperforming ads and launch new test variations every day.

A very must is, regularly engaging on LinkedIn and using its publishing features to your full advantage. Showcase pages and promote ads & content; use LinkedIn Pulse for a more positive ROI. If you follow these tactics, you’ll be well on your way to increase the ROI of your business. One mantra to remember is the folks on LinkedIn are professional so your ads and landing pages should look professional too.

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