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Google AdWords: 5 Mistakes that can break the Bank for You

Insight into costly Google AdWords mistakes.
“Mistakes help you learn and grow,” we are all familiar with this phrase. However, it is only true to limited scenarios. Mistakes are acceptable to a certain extent but not at the cost of losing m...
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How to Choose the Best Ad Platform? Bing Ads vs. Google Ads

Choosing the right ad platform between Bing and Google
If Google Ads are the king of Pay-Per-Click, Bing Ads are not less. After all, they have support from Microsoft, a tech giant. The total spent on Bing Ads (also known as Microsoft Ads) was $7.8 billio...
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App Store Optimization vs. Search Engine Optimization: Are they Related?

App Store Optimization vs. Search Engine Optimization: Are they Related?
The terms App Store Optimization (ASO) and Search Engine Optimization (SEO) are self-explanatory. The former is for apps, and the latter one is for the web. While they deal with different segments of ...
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Google Ads: An Ultimate Solution to Boost Your Business Growth

Invest in Google Ads to take your business a ladder up
Google is a widely used search engine platform, with nearly 3.5 billion searches in a day. It means this platform helps you promote your product and services to the right audience. After all, everyone...
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The Benefits of Using Google AdWords to Grow Your Business

oogle AdWords contributes in the marketing success of any business
Every second, there are about 2.3 million searches performed on Google by people all over the world. A significant portion of the search results is taken up by Google ads. Google ads is proving to be ...
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Improving Branding & Likes through Facebook Ads – A Case Study

Improving Branding & Likes through Facebook Ads – A Case Study
This case study is how I worked as a Facebook Ads Consultant for Rezo – a Business Directory Mobile App and improved their branding from scratch. They witnessed success in a short span. The prim...
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The Impact of Facebook Shutting Down its Analytics API on Marketers

social media marketing consultants
Facebook Analytics is a free tool that allows one to access and understand the engagement metrics and user interactions with their website, Facebook page, app, or other supported event sources. The Fa...
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Google Ad Strategies to Drive up Holiday Sales

Managing Google Ad campaigns during the Holiday Season
Planning months ahead for the holiday might sound like you’re jumping the gun in normal circumstances, but to marketers and certified Google AdWords specialists, planning holiday campaigns much in a...
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Working in Pandemic: A Look into Project Management and Deliveries at SoftProdigy

How SoftProdigy Managed work During the Pandemic
Conventional resilience was not enough for businesses to survive the pandemic. It must be clear by now that organizations that resist changing either suffered a significant loss or are left inoperable...
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Leveraging the Power of AdWords: Marketing in the Halloween Season

Halloween season is a time for celebrations – filled with fun activities, costumes, sweets, and creativity. It is the fourth most popular holiday in the US after Christmas, Thanksgiving, and Easter....
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