We understand that launching a Google AdWords campaign is not a difficult task to do. All you need is a Google AdWords account, which is easy to sign up with and get started within half an hour. The basic knowledge of pay-per-click (PPC) model and understanding of your business needs are enough to launch any number of AdWords campaign.
However, this is just the tip of an iceberg!
What seems difficult is launching a successful campaign, which helps you achieve the best results. You might have heard about the basic strategies of launching a successful campaign but be aware as what worked in early 2017 and 2018 isn’t going to work in 2019. Changes are taking place faster than you can blink.
So, keeping that in mind, we have prepared a list of expert tips that will maximize your Google AdWords results. These tips will definitely make a huge difference in your marketing strategy but if you have a Google AdWords expert by your side, you can yield more positive results on your investment. Think about it!
Till then, let’s continue with the expert tips:
1. Understanding Business Needs
An ample amount of time needs to be spent to understand the business needs before launching a campaign. Anyone who is handling the Google AdWords account must consider leads-driving factors. These factors include targeted consumers, mode of operations, keywords that draw people to services and strategies that drive more business.
2. Try Lots Of Keywords
Once you have figured out the keywords that suit your business, don’t just stick to them for every campaign. Bringing variations in your keyword list will let you experience different results. Maybe that one keyword works out well that you skipped in the list you prepared initially. So, try a lot of them strategically before you make a final list. This is how strategic online marketing services turn out to be successful.
3. Aim To Keep Your CTR (Click Through Rate) High
A click-through rate varies from campaign to campaign and even the keywords used to set up the campaign greatly impact the CTR. It is the most critical PPC matric to figure out the success of a campaign. You need to make sure that you must at least fall in the average CTR of your industry.
4. Measure everything
Measuring the CTR and CPC is just not enough! You must measure everything that includes Cost per Action (CPA) and ultimately Cost per Sales. If you have calculated the cost per action, you must also know which action you are receiving. Is it a lead or a sale? What are you spending for the desired action and what type of people you are driving towards your business? Having this information is essential for success. A Google AdWords expert creates the campaigns based on the data collected after measuring everything. That’s why the campaigns result out well.
5. Optimize your campaign on CPA (Cost Per Action)
Define the goals you want to achieve with your Google AdWords campaign. These goals could be for generating leads, getting whitepaper downloads, or increasing sales. Make sure to optimize your campaigns on the basis of CPA and not on CPC. Don’t forget, your goal is to get more leads or sales and not only the click-through rates. So, optimize in a way that you don’t get more clicks at a higher price but get you more leads or sales at a lower price.
6. Create and manage optimization checklists
You must prepare an optimization checklist, which includes keywords, queries, ads, bidding, and budgeting. Creating one is just not enough as maintaining it is equally important. Keep a check on it and make the changes according to the requirements. The scope and level of details in these checklists impact the results of AdWords campaigns a lot.
7. Regularly test different Ad versions
Every Google AdWords certified company aims to keep on experimenting with various ad versions. You must carry out the same process for your campaigns. You can aim to inform readers about the advantages offered by your product or service, give solutions to the issues faced by them, which can be resolved by taking an action in your ad or plan out a completely different way to invoke audience to take action.
8. Make your landing page relevant
The ultimate aim of a Google AdWords campaign is to generate a lead or increase sales. You can get qualified leads through your campaigns by adopting the above-mentioned tips but retaining them depends upon the landing page attached to it. Make sure your ad is relevant to the landing page i.e. the message of your ads align with the landing page content. Your landing page should be optimized in such a way that it converts the prospects into paying customers.
Google AdWords is all about investment and if you invest in expertise delivered by a Google AdWords certified company, you will get great returns on your investment in every campaign. So, hire an expert now by getting in touch with the well-known strategic online marketing services provider – SoftProdigy. Their team of experts is managing Google AdWords account of prominent businesses across the globe. Contact now as they are always happy to help!