With over 4 million apps available in app stores, it can be difficult to make your app to stand out.
Developing a well-planned and in-depth marketing campaign for your app can captivate user attention and grow your consumer base.
Businesses should launch an effective marketing strategy to increase downloads and daily active users. Use the three tips below to successfully market your app.
Spread Awareness with Social Media
Social media marketing allows businesses to connect with a large audience. In 2017, 71% of internet users were also active on social media and that number is expected to continue to grow. As such, social media can help build awareness for your app even before launch.
Once your app is released, you want to immediately earn downloads, which can be difficult if no one has heard of your app. Social media provides an accessible platform for people to read your content and learn about the features and services your app offers.
If you want to capture people’s attention on social media, consider telling a compelling story or using attractive visuals to grab attention. Building suspense gradually for your app’s release will help engage people. Countdowns, giveaways, and competitions can also create a buzz.
Using social media, Starbucks ran an ad campaign asking users to submit pictures of their products. The best submissions were then shared on their official feed. When users clicked through to the Starbucks profile, the bio included a link to download their app. With this interactive approach to the ad experience, Starbucks was able to successfully drive user engagement and app downloads.
Social media allows your company to have a conversation with people and form a familiar relationship with your audience. A following of people who want to hear what you have to say is a great resource, especially when you can get your message in front of them for free.
Optimize Your App Store Rank
App Store Optimization (ASO) is the process of making sure your mobile app ranks higher in app store searches. ASO is very similar to Search Engine Optimization (SEO) for websites.
Your app’s keywords, downloads, ratings, and reviews affect where your app appears in searches. Mobile app development companies use ASO to rank higher in search results and on top of lists in-store, which drives downloads.
As 63% of apps are found through app store searches, you need to be sure that your app is seen in the first page of results. Using keywords in your app description and app title will help give it higher visibility in searches. The title of your app should be short, easy to remember, and explain what your app does.
Reviews and ratings allow users to provide direct feedback about your app and can affect ASO.
As your rating is placed next to the name of your app, it can immediately reflect positively on your user experience. People will read that others liked your app and believe in the value.
Almost all customers (97%) read reviews, which means it is essential to curate good feedback for others to see. If you receive a poor review, make sure to respond and assure them that you will try to fix the problem.
Responding to user reviews can continue the conversation and further grow the user’s relationship with your brand.
Fine-tuning each aspect of ASO will help increase your total number of downloads.
Pay for Advertisements
Over 50% of businesses pay for both search and social ads while almost half of clicks (41%) are given to the top 3 paid ads on the search results page. Many companies use both paid social and search ads to maximize their apps’ chances at being seen.
Search ads appear as ads at the top of search listings and next to results in the sidebar, while social media ads appear in people’s newsfeed and in the sidebar.
Paid advertisements have a high success rate because you can target exactly who you are trying to reach.
Social media ads target people based on age, location, gender, device, and interest. Meanwhile, search ads appear directly in front of someone searching for a specific service. Both methods allow businesses to appeal directly to their intended audience.
Google also offers metric tracking features when businesses pay for ads. This tracking feature shows how well an ad is performing by telling you how many people have viewed it, the number of clicks, and how many people downloaded your app.
Closely tracking the success of an ad can help you adapt your marketing for the future.
Boost Your App Downloads with Great App Marketing Practices
Using social media helps you to begin building your relationship with users while ASO ensures potential users can find your app when searching for it.
Paid advertisements allow your business to either be the first company people see when looking for a service or to notice your product naturally as they look through their own social feeds.
App marketing can boost your app’s success and engage potential users. Hire a top mobile app developer or mobile app development company to begin your app development process.