Tech-based start-ups are constantly cropping up every day and mobile app development companies are creating various new apps that are helping us all keep in touch with the dynamically changing world, informed about every moment, and a lot more productive too. The recent proliferation of app development and design brought in millions of apps to fill people’s time and mobiles.
With over 5 million apps already registered on various platforms, business owners feel the stress of creating and launching their app right. As an outcome, the app market has turned increasingly competitive, and tedious for firms to be discovered in a sea of competition.
Every app type is different and requires different technologies and frameworks. Earlier, mobile applications development companies in US used to consider responsive design as an efficient way to optimize the user experience across the board without developing separate apps for the different operating system or catering exclusively to app users. This approach is no longer fruitful.
A mobile app provides businesses with insight into the required information by the user, accommodate slower data speed, and offer an inspiring and unparalleled user experience. Also, the right mobile app opens them up to a behemoth client base.
In order to help you understand how to go about building a successful mobile application, we have curated the following tips from entrepreneurs with years of experience promoting apps from big names to niche titles.
1. Ideation – Coming Up with a Great Idea
Getting started is often the most difficult leg of any journey and this is no different. The start of a successful product journey always starts with a problem that needs to be solved. Identification of the problem and conceptualization of the app as a solution to that problem is the key to the development of a successful mobile application.
The idea can stem from your own experiences or from your observation of other’s experiences. Once you have identified the problem, start identifying the causes and hypothesize ways in which the problem can be addressed. The app that you finally build should be aimed at solving a problem while making the life of the customer much easier and more productive.
Chances are that an existing app that addresses the issue already exists, but you can focus on ensuring more efficient solutions for the users through your app.
2. Validate Your App Idea
In this extremely competitive world of mobile app development, it is easy to fall prey to developing your app as soon as the idea first strikes. However, validating the concept before getting started with mobile app development is extremely important.The key to building a successful app is to find the product market fit. Find your niche and make sure it is packaged in a manner that customers will be willing to give up whatever they are currently using to download your app.
3. Focus on What is Needed
Apps that are built with a core focus hold the potential to maximize resources. They effectively serve the users the thing that they are in utter need of without beating around the bush and wasting time. If the users need more features, you can always follow up by adding them eventually. This gives you time and data to prepare for the enhancement of your app. You can easily hire a mobile app developer to include more features in your existing app.
4. Define the Minimum Viable Product
Once you’ve identified how to solve a problem, begin by identifying what you want to launch in the first version of your app as a minimum viable product. Typically, the first version should offer the core value of your app. The feature that is a ‘must have’. Leave out the nice-to-have features for a later update. The additional incremental features can be added in the subsequent iterations.
5. UI/UX Design
The user experience and interface design is the most important step and needs to begin with wireframing and prototyping. A wireframe can be defined as a visual blueprint that outlines the framework of the app. Wireframes and prototypes need not be too fancy. A simple sketch that outlines the app framework on a piece of paper can also do the trick. In case you want a more detailed wireframe, there are a large number of apps that can assist with this process.
6. Develop the App
Prototyping the app design makes the design to development handout easier and makes the communication of the specs that you want to be included in the app more convenient. It also helps give product clarity to you as well as the hired mobile app developers.
7. The App Launch
Once the app development and testing is complete, it is time for deployment. Each day, numerous apps are released on the app store. However, only a few of them make the cut and get the limelight as users often fail to discover them. The app development process yields success only if the mobile app manages to reach a significant audience. Therefore, a carefully developed launch strategy needs to be in place while the app is in the beta-testing phase. You can announce the app, create a buzz, and generate interest much before the app gets launched so that you have a ready audience that you can announce the launch of your app to.
8. Marketing and Promotion
The marketing plan for promoting the mobile app is something that needs to start during the early stages of your app development journey. You need to create a buzz around the product for the people to get to know it and the stakeholders to be interested in investing in it. Your app marketing strategy should make use of numerous communication channels such as social media pages, your personal website as well as blog.
Allocate a budget for promotion of your app. Attracting the first batch of users in the form of early adopters that can test the metrics and give valuable feedback can only be possible if you proactively reach out to potential customers via marketing channels. Promotion strategies should ideally be a part of your market research and should facilitate reaching out to the target customers via the appropriate channels.
9. Perform User Assessment
Building a successful mobile app is not an easy task. It requires a very dedicated team and a number of revisions as well as incorporations before the final product is good for the audience. It is essential to study the user-engagement metrics and conduct various activities that give an insight into how the users are responding to the app. Another important test can be getting an idea from the users about the improvements they would like to see in the app. This gives you better and more refined targets.
10. Continuous User Engagement
Your mobile app will be able to generate user interest if the above points are followed. However, the success of any app does not just rest with initial interest. It involves a process of continuous assessment and progress. For this reason, user-engagement and constant feedback is essential. User engagement can be attained in a number of ways and social media channels can be optimally used to this goal.
Creating and launching a great app is not a simple process, but it is not rocket science either. Following the word of the experts can help you get a head-start in the process and sustain the waves of constantly changing technology and user interests.