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Editors Desk

April 2014

From the Editors Desk

With the growth of the eCommerce Industry, online marketing trends have also changed. As a result of these changes, Google launched a new kind of Paid Search Ads called “Product Listing Ads” in the year 2010. Before we talk about the rising popularity of PLAs, let’s first understand what they are and how they work. What are Google’s PLAs? Google’s Product Listing Ads are a distinctive ad format which let you include an image, title, price, message, and store/business name without creating different ads for each product that you sell. These ads show set of related products for a given …

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Editors Desk

April 2014

From the Editors Desk

Google Analytics Terminology Change

Leading web analytics platform- Google Analytics has undergone some elusive changes in its dashboard. Now, “Visits” are “Sessions” and “Unique Visitors” are “Users.” As per the official announcement by Google, these changes can affect marketers and SEO webmasters in many ways subject to how an account is set up and the type of data it collects & sends to Analytics. With this change, Visitors web metric and Active Users App metric are merged and included under “Users while “sessions” is the replacement word for “visits” which you can see throughout the analytics account. In other words, now you can see …

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Editors Desk

April 2014

From the Editors Desk

Local SEO becomes very important when your target audience belong to specific location and you want them to visit your business location for local search queries. In such situation, you need to work on location specific optimization strategies in addition to basic SEO essentials. The very first step to optimize your website for local searches is to have location specific keywords in your meta tags along with relevant content on the web pages. This is something which you need to work under On Page Optimization phase. When it comes to off-site optimization, local business listings are must to strengthen your …

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Editors Desk

April 2014

From the Editors Desk

When it comes to mobile industry, UK turns out to be one the most advanced mobile markets in the world. The reason behind this is the rapid growth of smartphone users. However, as per latest report by eMarketer, US consumers are also catching up. According to this report, 65 percent of US mobile users or 51.4 percent of total population will use smartphone at least monthly in 2014. This compares with 2/3rd of UK’s mobile phone users or 53.7 percent of the total population. Though UK will still lead in both the metrics, US smartphone market is expected to show …

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Editors Desk

April 2014

From the Editors Desk

Cultivate Social Media Presence

Building an audience is like cultivating and growing a garden from scratch. As with gardening, social media takes continuous nurturing for it to grow and succeed. If you start out with a plan, use the right tools and clear out the junk, your business will definitely have a thriving social media presence; on the flipside, if you don’t follow the right protocol your social media efforts can wither – just like an untended garden. In order to cultivate a flourishing social media presence, make the following points your Bible and follow them religiously:   Initiate with a plan Taking off …

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