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August 2014

From the Editors Desk

Facebook Targets Ads to be Shown to People Based on their Cell Phone Signal

You keep receiving one or the other auto-play video ad on your cell phone and no matter how it annoys or distracts you, sometimes you wait for it to load on your screen. And there comes another distraction: the ad does not even load properly courtesy your weak cell phone signal strength. This is problematic for the organization that put up the ad as it ended up losing viewership due to weak signal. The ad ends up being a wasted impression, for not fault of theirs. To help this situation, Facebook has planned to allow advertisers to target ads based on the strength …

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August 2014

From the Editors Desk

Paypal One Touch Checkout

PayPal prides itself at being at the forefront of technology and providing futuristic payment solutions. Lately, cumbersome checkout procedures that require users to fill in their personal information while juggling between screens have come up on several e-commerce platforms. This shows that mobile commerce still has a long way to go. In a venture to make the process convenient and user-friendly, PayPal released a new product called the One Touch for merchants and app developers. Braintree, which had earlier been acquired by PayPal, collaborated in developing this new product. One Touch is also similar to Braintree’s Venmo Touch product. Venmo …

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August 2014

From the Editors Desk

SoftProdigy Store provides several top-notch e-commerce extensions that work towards promoting an online store’s overall performance and advance its conversions.

August 2014

From the Editors Desk

Bootstrap-responsive-HTML5-business-theme-

Whether you’re already a professional at creating responsive website designs or just learning what it’s all about, it’s good to have some tools and scripts handy that you can easily implement into your website. We all know the importance of responsive websites and their growing popularity nowadays. Having a multifunctional website that functions flawlessly and is highly user-friendly clearly defines the purpose of your brand. Understanding the necessity, we at SoftProdigy customized a responsive theme that fits your requirements and provides an effective interface through which a business can put its plans forward. This new customized template incorporate elements of …

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August 2014

From the Editors Desk

Geographical-Sales-Report-Magento-Extension-SoftProdigy

As a store owner, there are several factors that help you decide the course of your marketing strategy. Statistics about sales top the list when considering the kind of data that truly influences your marketing strategy. In such a scenario, isn’t it important to have access to the complete data of the sales made by your website in different areas so as to better judge the buying patterns of your audience? This was the guiding principle behind the introduction and development of our brand new extension –the Geographical Sales Report Magento Extension. This extension can play a pivotal role in …

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