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July 2014

From the Editors Desk

Mobile PPC Tricks

In today’s hypercompetitive digital marketing world there is one leading player when it comes to attracting website traffic: Mobile Pay-per-click advertising. If you’ve an online business then you know how vital it is to allure visitors that turn into leads and sales. There are several paid-traffic advertising networks available for traffic generation, but it’s not time to wait for an SEO campaign and inbound marketing to kick in and deliver organic traffic. In order to get instant traffic for your website, you should look into mobile paid search marketing (PPC). This instant paid marketing technique can provide the convenience of …

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July 2014

From the Editors Desk

The emergence of mobile, social, big data and cloud capabilities is leaving great impact on different business models and the processes they follow. In order to keep up with the latest trends such as mobile, big data analysis, and cloud-based systems, more challenging issues have been emerged at the point of application development. This is the time where application software developers need to transform old applications in order to align them with changing business requirements and industry trends. Hence, they need to work on new skill sets, increase dexterity and apply advanced software engineering techniques. Let’s take a look at …

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July 2014

From the Editors Desk

SoftProdigy Launched Its First WooCommerce Extension

After successfully charting the Magento domain by launching several powerful and highly successful Magento extensions, SoftProdigy is now venturing into the WooCommerce territory. With the launch of its first ever WooCommerce extension, SoftProdigy aims to make its humble contribution to the community in order to make the lives of online store owners as well as online shoppers a lot easier. WooCommerce offers an unmatched flexibility to e-commerce businesses in terms of store structure and design. SoftProdigy’s new extension on the block – “Add multiple products to cart” for WooCommerce based stores – goes a long way in enhancing the shopping …

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July 2014

From the Editors Desk

Magento Go and Prostores Closed

eBay-owned E-Commerce platform, Magento, has decided to close down two of its products that were originally designed to cater to small and medium-sized online retailers – namely Magento Go and ProStores. The company is now sending out the information through notices posted on the product websites, guiding current customers through informational guides and directing them to the ‘Migration Center’ dashboards. At the same time, it is answering queries to make the whole procedure smooth for around 10,000 businesses that currently use the service. The products are not set to go dark until February 1, 2015 and businesses are making an …

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July 2014

From the Editors Desk

Quick-Search-By-Brands-in-Magento

Most people who frequent an online store are looking for a particular product from a particular brand and aiming to make a comparison of price from different stores. Giving them an option to reach their destination in a faster fashion can instantly make your website a star in their eyes. The problem arises when you realize that the task of making a person reach the product of his choice is extremely complex without incorporating an effective search functionality. The thousands of items and hundreds of brands constituting the inventory is to blame for this. Keeping this in mind, SoftProdigy came …

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