SoftProdigy

February 2015

From the Editors Desk

Call Only Campaigns

With a more useful and revenue generating advantage for businesses who try to reach customers online, Google has come forth launching a new call-only campaign for AdWords. The move will allow businesses to target customers by sharing the business description and contact number along with a prompt call button on the page that shows the search results. In the fast paced world of today, people are literally living their lives online looking for products and services through their mobiles. With that trend, this provision had, more or less, become important by now. “70% of mobile searchers call a business directly …

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February 2015

From the Editors Desk

LinkedIn Lead Accelerator

Going by the current trends, social media advertising platforms seem to be expanding their reach to customers not only through their actual social networks but more happily on third-party websites. Furthering that trend, LinkedIn has opened up its new expansion tools for marketers by spreading out its marketing solutions platform. The company has launched the LinkedIn Lead Accelerator as well as the LinkedIn Network Display in an attempt to allow businesses to target potential business clients beyond its borders. A new LinkedIn Network Display will enable businesses to approach professional audiences by using display ads on both LinkedIn as well …

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February 2015

From the Editors Desk

Future of Marketing

The notion that 2015 is ‘the year of the mobile’ is absolutely true. Till some time ago, businesses assumed that the predictions around how we will interact with out mobile devices were overplayed and would take years to transcend into the real world. The recent developments in the field of mobile market has proved that the above statement has more truth in it. Mobile usage worldwide crossed 25% in 2014. Another 1 billion people are expected to join the growing numbers and connect to the web through a mobile device. Mobile has opened up new opportunities and challenges for businesses. …

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February 2015

From the Editors Desk

Web Design Tips

If you think design is simply throwing some good pictures and content together and making it look good, think again! The manner in which your website is laid out, the colors that you use, the font and the images, the way your content is placed can make a lot of difference to the success of your website. The following eight tips have been curated to guide you on how to make your website visitors stay on your website for a longer duration and click and buy stuff.   1. Make a Bold Statement with a Professional Logo A logo defines …

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February 2015

From the Editors Desk

Google Now Update

In a big announcement made by the company this Friday, Google Now shared that it is going to update its app soon with a backing to support 40 third-party apps. Launched back in 2012, Google Now renders personalized search results, by using ‘cards’ that are mechanically dependent on the former actions of a user. To cite an example, while you leave for home from your office, the smart app could flash a Google Now card alerting you against an accident likely to happen on your way back home and present an alternate route instead by using Google Maps. However, these …

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