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October 2014

From the Editors Desk

Instagram for Big Brands

The popularity of Instagram with the Fortune 500 companies has shot up over the last year with more and more companies resorting to various strategies in order to build their brand. The number of companies that post at least one image per day has doubled in the last two years. Brands like Coke, McDonalds, and even GE have adopted Instagram to take care of their marketing and socializing needs. Facebook has had a major role to play in the process of coming off age for Instagram, bringing it ample opportunities in the form of a larger audience and greater credibility. …

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October 2014

From the Editors Desk

eCommerce-extensions-offers

SoftProdigy is giving away some amazing treats this Halloween at its official store in the form of great discounts on certain products and services. We have a reputation for catering to the most complex needs of its customers and serving them through simple solutions that help their business. Online retail stores have sprung up everywhere today and there is an increased competition in the market. Online stores tackle this competition by rolling out exceptional services and standing out in the crowd somehow. We help these stores in their quest to attract a larger section of the market by providing extensions …

October 2014

From the Editors Desk

Top 10 Tips for eCommerce Link Building

Are you running an eCommerce store and want some link building tips for it? Our digital marketing experts have laid down some useful do’s & don’ts for an effective link building strategy. 1. Earn Links with Blog on Website Blog is a great way to keep your website content updated and we all know, Google loves fresh content. In addition to pleasing Google with Fresh & updated content, you can earn some backlinks by posting some useful content for your target audience. 2. Create High Quality Content Google has officially announced about quality content many times. Quality content is an …

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September 2014

From the Editors Desk

waze mapping

World’s leading community-based traffic and navigation app Waze (owned by Google) has found a new way to churn out detailed information about businesses and residences. Releasing its new version, the app has introduced a new feature known as Places. Wazers can use this smart feature to add useful information about businesses, residential places, etc. in order to improve the accuracy and quality of Waze’s maps. The latest version of Google-owned Waze allows people to add or update information about the places they visit. The user-submitted data will also benefit Google Maps. Waze adopted a similar approach when it started out …

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September 2014

From the Editors Desk

RIP Yahoo Directory

Having ruled the Internet space for a long time as the most important search engine, the once famous Yahoo Directory is finally coming to a long anticipated end. Although Google has been around for quite some time now but before that, Yahoo Directory helped with its hand-compiled list of websites. Yahoo started nearly 20 years back as a directory of websites helping users to explore the Internet. However, the business evolved over time and by the end of 2014, Yahoo is all set to wind up the Yahoo Directory. The Glorious Reign of Yahoo When Yahoo began in 1994, the …

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